SEO or Search engine optimization is an integral part of your marketing strategy. If you want your website to rank higher in search engine result pages (SERP), you need SEO. Ever since the marketing paradigm transformed, businesses look for better results. Whether it is conventional link building or modern-day SEO tactics, everything needs to add up for rankings.
Search engines are many like Bing, Baidu, and Google. But, Google seems to have taken the unassailable lead with 87.35%, with Bing at 5.53% and Baidu’s 0.7%. The revenue of Google as a search engine platform for the year 2019 was $160.74 billion.
So, if you are looking to rank higher, you should look to beat the Google indexing bots for more top rankings. But how can we have more significant traffic and better SEO? Here are two vital SEO tricks for your business.
Pagination is a content distribution method. Here, the content that is longer gets distributed into several pages. The series of pages is called paginated series. Pagination gained traction when Google announced that it would treat the paginated pages as standard pages. It meant that the use of rel=“next” and rel=“prev” were no longer going to affect the indexing process.
But, in actual consequences, rel=“next” and rel=“prev” attributes are quite popular. And they do help you to optimize pagination. These attributes help crawlers to find the content that matters the most. Another vital SEO trick that is linked to pagination is Canonicalization.
It is a method to assign a canonical link to the most crucial page on your website. This page is often termed as the root page. Search engine crawlers get confused when there are multiple URLs linked to a single page.
Now, Google bots choose one of the many URLs as Canonical URL and index the same. Now, if you have not assigned the exact URL as canonical link, Google may as well index a URL that has no content—making your chances of ranking higher to nil.
Sometimes it also happens that there is similar content on different pages on your website, causing the problem of duplicate content. Here, you can see an example where a self-referencing canonical link can help you do away with duplicate contents. Other benefits of Canonicalizations are:
- It helps you specify which is the exact URL to be searched by your audience.
- It helps you to consolidate the link signals for crawlers.
- Especially for e-commerce websites, it helps to track a product on the website.
- It enables you to manage content that you are using from other domains.
- It reduces the time wasted by Google bots on duplicate pages.
Pagination and Canonicalization, both are essential to your website. Even if you are thinking of generating more leads through traffic, these two can make a difference. The pagination helps audiences engaged as the content is distributed. While cannibalization, makes your audience reach your main content easily. From a business point of view, it is the most requirements.
So, whether you want more traffic to your website or better search engine rankings, and optimized SEO is all you need. And these two methods can ensure high SEO optimizations.